About HelloWorld
Who is behind HelloWorld?
HelloWorld is an independent Answer Engine Optimisation (AEO) studio in Ireland, led by Bryan Hurley. It helps established companies get recommended by ChatGPT, Google's AI Overviews and AI Mode, Copilot, Perplexity and Claude, and proves the result every month.
Founder · web developer · early adopter of AI
Bryan Hurley, founder
Bryan is a web developer with more than ten years' experience building websites and web applications. He was an early adopter of AI tools, and he has watched search change from ten blue links to written answers from the inside, as someone who builds the sites those answers are drawn from.
His background spans technology and education. That shows in how HelloWorld works: reports that explain things plainly, show their working, and teach your team what matters rather than hiding it behind jargon.
Bryan leads every engagement personally, from the first audit to the monthly scorecard.
How we work
How does HelloWorld work?
Evidence first.
Every claim in an audit is verified on the day and logged, and every statistic we use has a named source. When new evidence changes a finding, we say so in writing.
Honest measurement.
We track visibility with established third-party tools and the free reports Google and Microsoft publish, and we report trends across many runs, never a single screenshot.
No snake oil.
We don't sell llms.txt files, schema "for AI" or copy rewritten "for robots". Our guide to what actually works in AEO explains why.
Deliberately small.
We take on a limited number of clients at a time, so the person who writes your audit is the person who does the work.
Who we work with
Who does HelloWorld work with?
Established companies where buyers compare before they choose: B2B software and services, building-products manufacturers and merchants, and online pharmacies and health and beauty retailers, mainly in Ireland and the UK. Our guides are free for everyone, including local businesses.
Next step
Find out where you stand in AI answers
The free check shows in about a minute whether AI assistants can read your website. The AI Visibility Audit tests your buyers’ real questions across five assistants.