Answer Engine Optimisation · Ireland
AEO services that put you on the AI shortlist
HelloWorld sells Answer Engine Optimisation (AEO) in three stages. An AI Visibility Audit measures where you stand in ChatGPT, Google's AI Overviews and AI Mode, Copilot, Perplexity and Claude. A 90-day Implementation Programme does the work that moves it. An AEO Retainer keeps it moving and proves it with a monthly scorecard.
One path, three stages
How does the service work?
Every client starts with the audit, because it sets the baseline everything else is measured against. You can stop after any stage. The audit is a fixed fee, and the two stages after it are quoted once the audit has shown the size of the job.
AI Visibility Audit
We score your buyers' prompts 0 to 3 across five AI assistants, test whether the answer bots can read your site, and map the reviews, roundups and press they rely on. You get a phased 90-day plan with an owner and a metric for every action.
A fixed one-off fee. Standard or extended · credited in full against the programme
AEO Implementation Programme
We do the work the audit calls for: foundations and account setup, outreach to the roundups AI already cites, review platforms and category corrections, trade press, YouTube and an answer hub of 8 to 12 pages. Panel reruns and a scorecard at weeks 4, 8 and 12.
Quoted from your audit. One figure for the 90 days · three monthly instalments
AEO Retainer
Fresh and refreshed answer content, review and roundup work, product-launch support and a monthly scorecard. Every signal in the data maps to an action, so the work follows what the assistants actually do.
A monthly fee, set by tier. Tracker included · 6-month first term
Why it matters now
Why does being in the AI answer matter?
Because your buyers build their shortlist there, before anyone visits your website.
What the work covers
What do we actually do?
The programme and the retainer draw on the same four capabilities. Each one is there because the evidence supports it.
AI answer content
Pages built from the questions your buyers ask: an answer hub on your main domain, honest comparison and alternatives pages with the year and prices on them, category definitions, and real updates so your best pages stay current.
Pages titled "best", "top" or a comparison take 70.8% of B2B software citations (Overthink Group, July 2026), and 75% of cited pages were updated within the past year (Seer, July 2026).
Reviews, roundups and PR
AI trusts what others say about you. We pitch the “best tools” roundups the assistants cite, and run review programmes on the platforms your sector is judged on (G2 and Gartner Peer Insights for software, Trustpilot for retail). We also brief long-form YouTube explainers and turn your awards and launches into trade-press stories.
84% of AI citations come from earned media (Muck Rack), and a review-site citation is the most trusted signal inside an AI answer (G2, July 2026).
Entity work and account setup
AI repeats whatever the sources say about you, including old names and wrong categories. We correct review-site categories, complete your LinkedIn company and product pages, and connect Bing Webmaster Tools, Search Console and GA4, so every source tells the same story. Your Wikidata item and site markup are kept accurate as basic hygiene.
Product feeds for AI shopping
For a retailer, the Merchant Center feed is now an AEO asset. We fix feed quality and attributes, then submit the feed to Google Merchant Center (for AI Mode and Gemini) and Microsoft Merchant Center (for Copilot). OpenAI follows where you are eligible: its feed targets the US today.
On 10 July the share of ChatGPT product picks taken from merchant feeds jumped from 8% to 62% (Profound via Relevant Audience).
How we measure
How do you know it's working?
We don't build tracking software. Each client goes on an established AI visibility tracker: Peec AI by default, or HubSpot AEO if you already run HubSpot Marketing Hub.
We report visibility as a percentage across many runs, on 4-week rolling averages. Never a single screenshot, and never an “AI rank”. AI answers vary too much for anything else: in SparkToro's tests, the chance of ChatGPT or Google's AI giving the same brand list twice was under 1 in 100.
Alongside the tracker, the free first-party data
- Search Console's Generative AI report, showing impressions in AI Overviews and AI Mode since 31 August 2026 (the two combined, with no clicks).
- Bing Webmaster Tools AI Performance, including the grounding queries the AI actually searched.
- GA4's AI Assistant channel, showing which pages AI visitors land on and whether they convert.
- A “How did you hear about us?” field in your CRM, so we report AI-influenced leads, not just visibility.
What we won't sell
What won't we sell you?
Google's AI optimisation guide, updated 10 July 2026, says AEO “is still SEO”. We agree. So we leave out the tactics that have no evidence behind them.
llms.txt files
No measurable effect on AI citations across roughly 300,000 domains (SE Ranking).
“Schema for AI”
A null result in Ahrefs' study. We keep your existing markup accurate and stop there.
Rewriting your copy “for robots”
Google's guide says no special rewriting or chunking is needed.
Wire press releases and bought mentions
AI cites earned coverage, so we pitch real stories instead.
The foundations are SEO. We do the parts a normal SEO retainer doesn't cover: reviews, roundups, PR, product feeds, entity work and measurement across several AI assistants. We partner with your SEO agency; we don't replace it.
Who we work with
Who is it for?
Established companies whose buyers compare before they choose. We work with heads of marketing, heads of digital and ecommerce, and scale-up founders.
Software and services
Where buyers ask AI for a vendor shortlist. The levers are roundups, review platforms, comparison pages, YouTube and LinkedIn.
Building products
Manufacturers and independent merchants. The gaps are visible and fixable: technical data locked in PDFs, rebrands that aren't joined up, and sites that turn AI fetchers away.
Online pharmacy, health and beauty
Merchant Center feeds now shape what AI shopping recommends. Every piece of content goes through a compliance sign-off step.
We're working with a Waterford-based B2B SaaS company on a 90-day AEO programme, with a public before-and-after case study planned. HelloWorld is a small studio led by Bryan Hurley, so we take on a small number of clients at a time.
Services FAQ
Questions about AEO services
What is Answer Engine Optimisation (AEO)?
AEO is the work that makes AI assistants such as ChatGPT, Google's AI Overviews and AI Mode, Copilot, Perplexity and Claude name and cite your company when a buyer asks them for a recommendation. Think of it as SEO for the AI age: the foundations are the same, and much of what AI trusts sits off your website, in reviews, roundups, press and product data.
How is AEO different from SEO?
Google's own guidance says AEO “is still SEO”, and we agree that the foundations are SEO. We do the parts a normal SEO retainer doesn't cover: reviews, roundups, PR, product feeds, entity work and measurement across several AI assistants. We partner with your SEO agency; we don't replace it.
Which AI assistants do you cover?
ChatGPT, Google's AI Overviews and AI Mode, Microsoft Copilot, Perplexity and Claude. We cover several because they disagree: 91% of citations appear in only one of ChatGPT, Perplexity or Google's AI Overviews, according to Growth Memo's H1 2026 analysis.
Do we have to buy all three stages?
No. Every client starts with the AI Visibility Audit, and it stands on its own: you keep the report and the 90-day plan, and your team can act on it. The Implementation Programme does the work, and the AEO Retainer keeps it moving. The audit fee is credited in full if you start the programme within 60 days.
How soon will we see results?
First measurable movement typically appears around month three. Competitive head terms take six to twelve months. Improving your position in a roundup that AI already cites can register inside 90 days.
Find out where you stand.
The AI Visibility Audit scores your buyers' prompts across five AI assistants and gives you a phased 90-day plan. One fixed fee, credited in full against the programme, and you get the figure on a 20-minute call.