Knowledge hub
AI Search Optimisation,
explained.
Plain-English guides for business owners on getting cited in AI search (Google AI Overviews, ChatGPT and Perplexity). No jargon required. New guides are added regularly by the build engine.
Cornerstone guides for marketing leaders: what the evidence says works in AEO, how to measure AI visibility, and the numbers behind it. Every figure is sourced and dated.
All guides
Every guide, by topic
New · September 2026 · Evidence-led, updated quarterly
Evidence ledgerWhat actually works in AEO in 2026, and what doesn't
Seven levers with real evidence behind them and six without, each with its source, an evidence rating and what to do. Includes the hygiene steps to keep but never buy, and ChatGPT's move to its own index.
Tools comparedAI visibility tracking tools compared (2026)
HubSpot AEO, Peec AI, Otterly.ai, Semrush, Ahrefs Brand Radar, Profound and Scrunch side by side, plus the free data in Search Console, Bing and GA4, and which tool fits which company.
StatisticsAI search statistics 2026: the numbers that matter for Irish and UK companies
Usage, AI referral traffic, B2B buyer behaviour, AI shopping and sector notes for Ireland, each figure with its source and date.
Getting started · core concepts
Beginner guideWhat is AI Search Optimisation?
The introduction to AEO, GEO and LLMO: what the terms mean, how AI search differs from traditional search, and why it matters now.
ComparisonAI Search Optimisation vs traditional SEO
How the two disciplines differ in goal, content strategy and measurement, and how to run both in parallel without wasting budget.
Practical implementation
Practical guideHow to get your business noticed in AI search
Step by step: let the answer crawlers through robots.txt and your CDN, write answer-first pages, earn mentions and reviews, and track each AI assistant. Includes a checklist.
TechnicalWhat to put in robots.txt for AI crawlers
A copy-ready robots.txt that separates answer crawlers from training crawlers, the Google-Extended trade-off, the CDN check, and common mistakes.
Google AIHow to appear in Google AI Overviews
An AI Overview can take the click before anyone scrolls. Being cited in one is often worth more than ranking below it. Here's the process, and how Search Console now reports it.
StrategyHow AI search engines choose what to cite
The signals that decide whether your content gets cited: extractability, authority, query match and recency, with a local-business example.
StrategyHow ChatGPT Search selects which sources to cite
Why ChatGPT cites the sources it does (its own index since September 2026, relevance, mentions, real freshness and crawler access), plus a practical checklist.
ChatGPTHow ChatGPT decides which businesses to recommend
What actually happens between a customer's question and ChatGPT naming a business, and where you fit into that chain.
Authority & off-site signals
TechnicalWhy Bing matters for ChatGPT visibility
Until September 2026, ChatGPT search ran mainly on Bing's index. It now runs its own. Here's what Bing still matters for: Copilot, Bing's AI summaries and free grounding-query data.
AuthorityOff-site authority for AI citation
Why most AI citations come from third-party sources (roundups, reviews, press and YouTube), and how to build that off-site presence.
ReviewsHow to get Google reviews that improve AI citation
Reviews are a key trust signal for AI. A practical, repeatable process for earning reviews that actually help you get cited.
Deep dives
ContentContent that gets cited in AI answers
The structural patterns AI consistently lifts quotes from, and how to write pages that match them.
ContentWhy buying guides are the best content for AI search citations
Buying guides and honest comparison pages match the moment a buyer asks an AI assistant what to choose. Comparison and best-of formats take most AI citations; here is how to write one.
By sector
RestaurantsAI Search Optimisation for restaurants
How restaurants get named in AI answers for dining queries: reviews, menus, occasion pages and consistent local information.
SolicitorsAI Search Optimisation for solicitors
How law firms become the recommended contact when people ask AI for legal guidance: service pages, clarity and trust signals.
Hotels & B&BsAI Search Optimisation for hotels and B&Bs
How accommodation providers appear when travellers ask AI where to stay: reviews, listings, and answer-ready pages.
AccountantsAI Search Optimisation for accountants
How accountancy practices get named when businesses ask AI who to trust with their books: credentials, clarity and local proof.
Beauty & wellnessAI Search Optimisation for beauty salons and wellness businesses
Clear treatment pages, a complete Google Business Profile, recent reviews and a website AI assistants can read.
Local & comparisons
WaterfordSEO and AI search optimisation in Waterford
What local Waterford businesses need to appear in both classic search and AI answers.
DublinHow Dublin restaurants can appear in AI search
The specific signals AI weighs when a visitor asks where to eat in Dublin.
CorkHow Cork solicitors can get cited in AI search
How Cork law firms become the answer when people ask AI for legal help nearby.
ComparisonChatGPT Search vs Google AI Overviews
Which matters more for an Irish business, and how to be visible in both.
Next step
Find out where you stand in AI answers
The free check shows in about a minute whether AI assistants can read your website. The AI Visibility Audit tests your buyers’ real questions across five assistants.